know-why | know-when | know-how
Every project has its inner magic. When you find it, you have found your WHY. Nothing exists yet. But already, you are enjoying it. It engulfs you, drives you and will not let go.
To be in the right place at the right time. To know, WHO the project is meant for, WHERE is its place and WHEN to go public with it. Then everything falls into place. With zero compromise you define the functionality so that the whole of it all makes sense.
And finally you must develop the script, settings, artistic and musical style, interesting characters. Create a strong team base. Build off of fantasy. Surprise. Intertwine pictures, sounds, texts… decorate it using the actor’s actions and nail the point. It sounds complicated, but it isn’t - when you know, HOW to go about it.
